Free Nude Chat

Reinforcing Westpac’s aspiration to simply just simply take its freedom agenda into the level that is next

Reinforcing Westpac’s aspiration to simply just simply take its freedom agenda into the level that is next

Using freedom towards the next level

The lender established its “All in Flex” campaign in June 2015, which guarantees all 40,000 current roles globally are thought for flexible working, in addition to any brand brand new functions developed. This is in reaction to your understanding that 89% of these workers (both female and male) suggested they might require some type of freedom within the next 36 months, a far more than 25per cent enhance on present involvement prices.

“The means I notice it, freedom assists individuals achieve their potential that is full by obstacles to success. If individuals have the flexibleness to control their commitments that are personal they’ve been prone to bring their entire selves to focus each and every day. And which means they’re prone to do their work that is best and go beyond customer expectations,” says Brian Hartzer, Westpac Group CEO.

Westpac now requires individuals leaders to be proactive and overt about freedom conversations along with their groups. Within the change, individuals leaders have to do five key what to encourage a far more versatile workforce:

  1. Make yes the standard response;
  2. Put freedom in the agenda at group conferences;
  3. Understand the flex choices and resources available;
  4. Raise freedom as being a benefit that is key and
  5. Part model freedom.

“Critical to a big change administration system with this dimensions are senior leader part modelling and executive dedication also supporting tools, resources and infrastructure for individuals Leaders and employees,” claims Ainslie van Onselen, Director of Women’s Markets, Diversity and Inclusion at Westpac Group.

Workplace design supporting flexibility

An extra element of Westpac’s freedom journey is its real change to agile and activity-based working environments, with over 10,000 workers when you look at the business workplaces of Sydney, Melbourne and Brisbane doing work in an environment that is agile. To guide this journey, Westpac instituted the WorkSMART system. WorkSMART is actually a means of working that empowers visitors to select just exactly how, whenever and where it works, and a change system faced with overhauling Westpac’s corporate environment, technology, tools, systems and policies to generate a tradition where tasks are no more a destination you go—but one thing you will do and attain.

Telstra case study

The objective of “All Roles Flex” would be to follow a brand new, troublesome place to mainstream freedom and thus amplify the efficiency advantages, lift engagement, enhance gender balance, enable freedom for several Telstra individuals (not only market it as a problem for ladies), and establish an obvious market proposition, with technology connected really highly to enabling this.

Telstra started by comprehending the proof it was passing up on the well-documented advantages of working more flexibly. In the beginning, noticeable senior degree and CEO help to produce “All Roles Flex” had been guaranteed. Telstra next undertook a three-month pilot for the “All Roles Flex” approach in a sizable (9,000 staff) company product, emphasizing recruitment and supervisor training. Results had been compelling. Feminine representation among provides accepted increased from 37% to 50per cent, and 30% of these recruited requested the part due to Telstra’s openness about freedom.

Today, freedom may be the point that is starting working at Telstra. The main focus is on results, not face time, and Telstra makes use of technology, workplace design and brand new attitudes to support exactly just how workers work. All Telstra’s marketed jobs have actually the designation that is“flexible say: “We work flexibly at Telstra. Speak to us exactly how this task might be versatile for you personally.” A flexibility supports this invitation conversation with recruiters and each potential employer. In addition, Telstra is concentrated on ongoing, localised mentoring for leaders all over company instance for and advantages of freedom, establishing clear tips for just just how leaders should assess needs and motivating the sharing of both challenges and good instances of freedom through a “crowd support” group in the internal on line Yammer platform.

In September 2013, Telstra announced “All Roles Flex” could be adopted throughout Telstra because of the end of March 2014. Today, the hallmarks of “All Roles Flex” are obvious, including:

  • Using technology that is advanced video clip conferencing as standard training, smartphone technology for many employees, and a fresh mindset to flexibility;
  • Freedom as a component that is real of and specific talks around performance preparation and objectives, and gratification assessment; and
  • Participation in programs including the Workplace Gender Equality Agency’s Equilibrium guy Challenge, producing brand new norms around males and freedom.

Thanks to “All Roles Flex”, 84% of workers agree they are able to access the flexibleness they have to balance work and individual life, a rise of 4% from 2013. Telstra has also seen improvements that are sustained terms of sex equality following its openness to and enablement of more versatile methods for working. Some situations consist of:

  • Feminine representation among commencements reaches 42.9percent, up from 36.7per cent for similar duration year that is last
  • The sheer number of females joining Telstra surpasses how many ladies making when it comes to eighth successive quarter, closing a retention problem which had persisted for quite a while;
  • Associated Telstra’s high rates of parental leave return and retention (more than 90%), the amount of male managers at Telstra taking main leave that is parental threefold in past times 12 months from 0.8per cent to 2.3per cent—an understanding into moving tradition, and a brand new norm around males and freedom at Telstra.


We received 1,030 reactions from workers of big and little Australian companies, federal government and not-for-profit organisations. Associated with the participants, 58% had been ladies and 42% had been males; 44% held senior management, administrator or board roles.

Melanie Sanders is really a partner with Bain & business. She leads Bain’s customer goods and Retail training for Australia and brand brand New Zealand. Jennifer Zeng is just a partner with Bain & business. She leads Bain’s M&A training for Australia and New Zealand. Meredith Hellicar is an associate of Chief Executive ladies (CEW), principal of Merryck & business and A non-executive director, formerly having a selection of CEO functions in resources, logistics, expert and monetary solutions in Australia and Asia. Kathryn Fagg is an associate of CEW and it is A non-executive manager, having formerly led organizations in logistics, production and banking in Australia, brand New Zealand and Asia. She actually is a board person in the Reserve Bank of Australia.

The writers wish to recognise Shannon McFadden (supervisor) and Nicole Kuepper-Russell (Consultant) with Bain & business, who made significant efforts to the 2015 Gender Parity research.

1 Rebecca Cassells, Mathew Toohey, Marcia Keegan and Itismita Mohanty, “Modern Family; The Changing Shape of Australian Families”, AMP.NATSEM money and riches Report, no. 34 (October 2013): 25, accessed October 19, 2015,

2 predicated on Australian census information: 58.9% of moms with young ones underneath the chronilogical age of 18 were used in 2001, in contrast to 65.2per cent last year (the census data that are latest). Jennifer Baxter, “Parents Performing Out Work”, Australian Family Trends, # 1 (April 2013), Australian Government’s Institute of Family Studies, ukraine mail order bride.

4 Melanie Sanders, Jayne Hrdlicka, Meredith Hellicar, Dale Cottrell and Joanna Knox, “What Stops Women From attaining the Top? Confronting the Tough Issues”, Bain Brief, November 2011,

5 in accordance with Chief Executive Women’s CEO database, as at 2015, just 6% of CEOs of ASX 200 companies are women june. Additionally, females constitute just 13% of Key Management Personnel of ASX200 organizations BlackRock, “Achieving Gender Diversity in Australia: The Ugly, the Bad additionally the Good”, April 2015, accessed October 19, 2015,

6 Females represent 58% of university graduates Bureau that is australian of, “Attainment of Bachelor’s Degree or above, 25-29 Years”, Gender Indicators: Education, August 2015, accessed October 19, 2015,

8 Workplace Gender Equality Agency, “Australia’s Gender Equality Scorecard”, November 2014, accessed October 19, 2015,

9 Net Promoter Score® is just a trademark of Bain & business, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Written by: Francesca Devin

Francesca Devin is a creative writer scribbling the quirks of the universe in a prose that not just melts in your mouth, but cracks on each bite. When she’s not styling words or crafting adventures, she writes about publishing, book marketing, and Read More


Leave a Comment